HUNTING WORLD CRAFTED BY DESCENTE.LAB @FUJII DAIMARU

This is a plan for a POP-UP store for HUNTING WORLD CRAFTED BY DESCENTE.LAB, a new brand by HUNTING WORLD and DESCENTE. The site is located at the entrance of Fujii Daimaru, the department store in Kyoto which has a long tradition. In order to encourage people to stay on the street, the racks were placed at a 45 degree angle so as not to make people aware of the boundary with the section. Inspired by the bags that protect luggage in harsh environments, which are representative of HUNTING WORLD, air cushioning was selected as the key material. Since the diameter of the air cushion and the scaffolding pipe are almost the same, the air cushion is attached by gripping it with a scaffolding pipe clamp. The brand logo of a baby elephant, which signifies the protection of nature and endangered species, was applied to the uneven surface. In addition, a stockroom was installed in the compartment to make operations more efficient and reduce customer waiting time. The partitions are made of safety steel plates (construction barricades), and the corners are connected with circular parts instead of using corner materials to unify the overall cornerless appearance. HUNTING WORLDとDESCENTEによる新ブランドHUNTING WORLD CRAFTED BY DESCENTE.LABのポップアップ店舗の計画。 計画地は京都の老舗百貨店藤井大丸のエントランス。人通りの滞留を促すため、区画との境界を意識させないようラックを45°に振って配置した。 キーマテリアルにはHUNTING WORLDブランドの代名詞である過酷な環境下でも荷物を守るバッグから着想を得て、荷物を保護するエアー緩衝材を選定。エアー緩衝材と単管パイプの径がほぼ一致することから、単管クランプでエアー緩衝材を掴み取り付けている。 そして、自然や絶滅危惧種の保護を意味する仔象のブランドロゴを凹凸に合わせて施した。 また、オペレーションを効率化しお客さんの待ち時間を短縮するためストックルームを区画内に設置。衝立は安全鋼板（工事用バリケード）とし、コーナー材を用いずに角を円形部分でつなげることで全体的に角のないおさまりに統一している。